The font used for the Purple Logotype was specially created. It amplifies the bold and steadfast manner in which we approach our projects and endeavours. However, curved edges in each letter, from a design perspective, align it with the Purple Symbol, also highlights the softer side of our company. The side that knows its responsibilities to its people, be it our employees or customers, our environment and economy.
The word and the colour Purple were chosen as the Brand Name and the Brand Colours, as it is one of those rare colours that does not carry any negative emotions with it. Purple general term used for the range of shades of colour occurring between red and blue, thereby effectively signifying the entire gamut of operations we cover here at Prasanna Purple, right from city buses to packaged holidays. Also, when most think Purple, the images of royalty make an appearance, the emotion of being a Cut Above the rest comes to the fore, which is exactly the experience we would like our customers to have, whether they use our city buses, or, choose to holiday with us.